KFC’s Saucy Reinvents Nostalgia for a New Generation
by Nathan Morse KFC’s new spin-off restaurant Saucy (stylized as SAUCY!) is the brand’s latest experiment and an attempt to capture the attention of Gen-Z consumers. The first store opened in December in Orlando, FL with a design that incorporates bold, bright colors and blends contemporary materials with nostalgic elements to attract young customers. The…